Creative briefs that turn into plans.
Write a brief that names the product and describes the audience in plain English: the roles, industries and regions you are aiming at. Once it is approved, the plan is built straight from it.
C-suite in accounting and healthcare services, at businesses in all industries, in the United Arab Emirates. Structured targeting, written so somebody can disagree with it before any money is spent.
The drawing board
What's on a brief.
Every brief shows a status, a title, the product it sells and the audience it is written for. Approved briefs are ready to plan. Drafts stay clearly marked as drafts, even the ones with no product chosen yet.
Design a sharp creative blueprint, then let NearSync plan it.
VP, Director and Manager in business development and community services, at professional and financial services businesses, in all regions.
C-suite in accounting and healthcare services, at businesses in all industries, in the United Arab Emirates.
Adults 25 to 44 of all genders in all regions, who care about broad interests.
Existing customers with no activity in ninety days, in all regions.
Adults 25 to 44 of all genders in all regions, who care about broad interests.
Operations and finance leads at accounting practices, in the United Arab Emirates and Saudi Arabia.
Audiences written in plain English.
Describe exactly who the work is for.
Each brief spells out the roles, industries and regions it targets, in words anyone can read and question before money is spent.
- Name the product the brief sells
- Describe the roles you are aiming at
- Set the industries and regions it targets
- Read the whole audience back as one plain sentence
- Approve the brief and plan the work straight from it
Start with an idea, finish with a brief.
Jot an idea down here and turn it into a brief when it is ready. Drafts keep their draft status, so nobody plans from an unfinished one by accident.
- See at a glance whether a brief is a draft or approved
- Keep unfinished briefs in view instead of losing them
- Capture an idea and turn it into a brief
- Browse everything in one library
- Send an approved brief to be planned
Access
Who can do what.
Anyone in marketing can write a brief or capture an idea. Approving one commits the team to making the work, so that step belongs to whoever owns the plan.
Browse the library and read every brief.
Write briefs and capture ideas.
Approve briefs and send them to be planned.
Decide what every brief must include.
Admin is the highest role and is not limited by these controls, so keep it to the small group that genuinely needs it.
One brief, start to finish
A brief written in plain English, then planned from it.
Follow one brief from a rough idea to an approved plan. Because the audience was written in plain English, a colleague spotted the wrong region before anything was made or any money was spent.
It starts as a quick note, kept in the same place as the briefs so it does not get lost.