It knows what is in flight, what is stuck and what it cost, because your campaigns, your content and the deals they produced all live in NearSync.
Full access, no card required.
Deliverables arrive costed in hours, dated backwards from launch, and checked against who is actually available.
Inside Marketing HQ
Marketing Manager, your working marketing lead. It reads the boards live and flags what needs your call.
A couple of things I would flag: 27 pieces are past their due date, and 5 have sat in review for over three days. The rest of the board is steady.
Campaigns and content
One campaign produces many pieces of content, so each gets its own board. The campaign board stays readable at a glance while the content board tracks the day-to-day work. Both are real pipelines with stages you name, and the calendar shows the same content arranged by date.
Spend accumulates from the connected channels rather than being typed in, which is what makes the comparison against budget real. A campaign showing far less spend than you know you committed is usually a connection that stopped, not an underspend.
Blueprints
A blueprint starts you with structure instead of a blank page: the product it promotes, a measurable target, and an audience counted from your own contacts as you build it. Activate it and every deliverable arrives dated, estimated in hours and assigned to someone.
A brief exists so several people produce work that fits together. Without one, three writers produce three interpretations and somebody edits them into agreement afterwards, which is slower and worse than agreeing first.
Every deal keeps a link to the campaign that produced it, so campaigns are measured on revenue closed, not just clicks. No export, no spreadsheet, nothing matched up by hand.
Cycles
A cycle is a named period with a goal: the hours you commit at the start, and the hours actually delivered by the end. Campaigns attach to it, meetings keep their recordings, and the learnings are written down and categorised so the next cycle starts smarter.
How cycles workWhat feeds what
Also built in
When a teammate moves a card, it moves on your screen too. You can see who else is working on the board, and two people can never quietly overwrite each other's changes.
Content, blueprints and assets all go through the same approval flow, so review works the same everywhere. Send work to a client or agency on an expiring link: they review it without an account and without seeing anything else. The sign-off is saved with the work, not lost in someone's inbox.
An audience is built from the contacts already in your CRM, so it recounts itself every time you open it and never goes stale in an export. Anyone who has opted out is excluded automatically on every channel, with no suppression file to maintain.
Every piece of content, campaign and brief carries its own conversation, so the reason behind a decision sits with the thing it was about. Whoever opens it next can read why the second frame was cut. Clients never see any of it.
Pick the measures, arrange them, save the board and share it with your department. Marketing keeps one for cycle health and finance keeps one for spend, both reading the same work, and neither of them waiting on somebody to build a report.
Moving a campaign to a new stage can create the launch prep tasks, tell the owner and open the creative approval, without anybody remembering to do it. You build that rule in the same automation builder every other department uses, so there is one place to change it.
Channels and creative
You still build your ads in Meta, Google or LinkedIn. NearSync brings the spend, the lead forms and the delivery back in, per campaign per day, keeping the original campaign id so every figure can be traced to its source.
You connect each channel once, in Operations under Apps and Import, not per campaign. A channel that is not connected shows no numbers at all, so an empty chart usually means a missing connection, not a failing campaign.
Every capability
What each one does, how it is set up, who can use it and where it stops. Marketing HQ also includes Boards, built from the Operations template library, an Inbox that works like every department inbox, and two analytics views that do not have pages of their own.
Workspace
Everything on this page is written up in full in the help centre, by the people who built it.
How a campaign becomes content becomes a scheduled post.
The two altitudes: intent, and the work that delivers it.
Brand, briefs, creative and the shared library.
Where ideas start, and what the channels report back.
Anything longer lives in the help centre.
As many as you like. The board holds every campaign and every piece of content behind it, however many are in flight.
Yes. A won deal traces back to the campaign that sourced it, in your base currency, because the deal and the campaign are in the same database.
No. One brand kit holds the logos, colours and fonts, and everything made in NearSync is made from it.
No, it is in every plan. It reads the campaign and content boards and tells you what has stalled, before the meeting where somebody asks.
Thirty minutes to set up. Bring a campaign across, and watch the spend, the leads and the deals it produced line up without anybody joining them by hand.