Tell it what each kind of meeting should capture.

A discovery call, a one to one and an incident review are not the same conversation and should not be read the same way. Twenty-five frameworks arrive with your workspace, from BANT to GROW to a 5 Whys postmortem. Pick one, edit it, and every meeting of that kind is read the same way from then on.

Cedar Build, handover review48 minutes, four people, 103 turnsNobody took a noteOpen
Talk share44 percentone voice
Questions18 per 1kasked, not just said
Commitments11 per 1ksaid out loud
Interruptions12half from one person
Read off the words, not guessed.
After the meetingWho talked, who asked, and what got promised

It writes down every turn, then reads the transcript back: talk share per person, questions asked against questions answered, and the commitments somebody made out loud.

The process

Five steps to set up a meeting type.

Five steps, once, in Operations. After that every meeting of that kind is read the same way, which is what makes one quarter comparable with the next.

Say what this kind of meeting is for.

Name it, file it under a department, and describe it in a sentence. The description is not decoration: it goes into the analysis, so "a first call to establish whether there is a real opportunity" reads differently from "sales call".

What you write here changes what the analysis looks for.
On the screen
NameDiscovery call
DepartmentSales
In a sentenceFirst substantive call. Is there a real, funded problem, and who can buy?

Saved, the analysis instruction is composed behind the scenes from the framework, your list and the sentence you wrote. Every meeting of this kind is then read the same way, which is what makes one quarter comparable with the next.

Pick a framework instead of writing a prompt.

The catalogue

Twenty-five frameworks, seeded for every workspace.

Not a blank text box and not a suggestion to describe what you want. The frameworks your industry already uses, grouped by the department that uses them, with a Custom option when none of them fits.

NearSyncOperationsMeeting TypesSearch, plan and askKAll hubs
Twenty-five frameworks, ready to useSeeded for every workspace. Pick one, then edit it.
BANT

Budget, Authority, Need, Timeline

MEDDPICC

A deeper checklist for complex deals

SPIN

Situation, Problem, Implication, Need-Payoff

Sandler Pain Funnel

Pain, Budget, Decision

Custom

Start from a blank list and write your own.

You see your own department's frameworks plus the general ones, so nobody scrolls past twenty-five to find the four that apply to them.

Context

Choose what it already knows before the meeting starts.

Give it the deal, the contact and your last few meetings, and it can tell you this is the third time budget has come up while the deal has not moved. Without that it can only tell you budget was mentioned.

The deal

Its stage, its value, how long it has sat where it is.

The contact

Who they are and everything said to them before.

The company

The account behind the person in the call.

Prior meetings

What was promised the last three times you spoke.

Open tasks

What somebody already owes them.

Invoices

What is outstanding, where that is the conversation.

Support tickets

What has gone wrong lately, which changes the tone.

How far back

7, 14, 30, 90 or 180 days.

More context is not automatically better. Pulling invoices and tickets into a first discovery call adds noise, because there are none. Pull what a good colleague would have read before walking in.

What to look for

Five kinds of answer to choose from.

Pick the one that fits each question: a score, a yes or no, a set of choices, a rating with reasoning, or free text.

  • Score it out of a scale you set, for things that come in degrees
  • Ask yes or no where the answer really is one or the other
  • Offer a set of choices, for severity, sentiment or outcome
  • Use a rubric where the reasoning matters as much as the rating
  • Fall back to free text for anything that resists a number
Discovery callYour outcomes
Budget qualifiedYes or no
Decision makerNamed
TimelineA date
Scored out ofWhatever you set
Kinds of answer
A score, a yes/noOr a choice
Or free textWhere it needs it
Per departmentsales asks different things from HR
After the meeting

The meeting updates your records for you.

Each of these is a switch on the meeting type, so a first call and a renewal review can behave differently.

  • Log the meeting to the deal or contact it was about
  • Turn action items into tasks with owners
  • Send an action item to an engineering board instead, where it belongs there
  • Get a suggested pipeline stage move, which you accept or ignore
  • Post the summary into team chat
ContextYou choose
ReadingDeal, contact, company
AndPrior meetings
Lookback30 days
Not readingInvoices, tickets
So it can say
Not justThey mentioned budget
ButThird meeting running
AndThe deal has not moved
More is not betterpull what a colleague would have read

What happens afterwards

Choose what happens after every meeting.

Four of them happen automatically. The fifth, moving a deal to the next pipeline stage, is only ever suggested, so nothing moves without you.

01
Log it to the timeline

The meeting appears in the history of the deal or contact it was about.

02
Create tasks

Action items become real tasks with owners, in the same list as everything else.

03
Create engineering issues

Where the action item belongs on a board rather than in somebody day.

04
Suggest a stage move

A recommendation you accept or ignore. Nothing moves on its own.

05
Post the summary to chat

The team reads it where they already are.

What it is for

Tell it what a discovery call is meant to establish.

A meeting type carries the questions that kind of meeting exists to answer: budget, decision maker, timeline. Write them once and every discovery call gets measured the same way, by the same standard.

Discovery call
Budget qualifiedYes or no
Decision makerNamed
TimelineA date
Set once, applied to every one
Per department

Each department gets its own meeting types.

Each department has its own meeting types with its own outcomes, and people see the ones that apply to them rather than a list of everything anybody in the company ever set up.

By department
SalesDiscovery, demo, close
PeopleOne to ones, reviews
EveryoneThe general ones
Nobody scrolls past forty types to find theirs
What comes out

The answers are written onto the record.

A qualified budget is a field on the deal, not a sentence in a summary somebody has to read and retype. What the meeting established becomes part of the thing the meeting was about.

After the call
On the dealThe answers
In your planThe commitments
Retyped by anybodyNo
A meeting that changes a record, not a file

Access

Who can do what.

It is a department-scoped library, set up in Operations. People see their own department's types; senior roles work across all of them. Creating a type sets the standard every meeting of that kind is judged against, so it sits with a smaller group.

See

The meeting types your department uses.

Do

Pick a type when a meeting is booked.

Manage

Create and edit types for your department.

Admin

Work across every department, and seed your own frameworks.

Admin is the highest role and is not limited by these permissions, so keep it to the few people who genuinely need it.

Related guides

See Meeting Intelligence on your own data.

Half an hour, and bring a recording of a real meeting. The analysis runs on it there and then.