Know how much you can send, and why.
WhatsApp scores every business number on how people react to it, and that score decides how many people you can reach in a day. Most tools never show you this until you are restricted. We put it on the screen, with what moved it.
Two numbers that decide everything
- Your quality ratingHow people react to hearing from you
- Your daily limitHow many new people you may message
- Where they are headingTold before a restriction, not after
The rating
Three states, and only one of them is comfortable.
WhatsApp watches how people respond to your number: blocks, reports and whether anybody replies. That becomes a rating, and the rating decides your limit.
Sending normally. Nothing to do.
People have started blocking or reporting. Worth looking at what went out recently.
One more bad week and the number can be restricted. Stop broadcasting and fix the cause.
Almost every restriction traces back to one thing: sending to people who did not ask.
Five things account for nearly all of it.
None of them are technical. A number gets restricted because of what was sent, to whom, and how often, which means the fix is a decision rather than a setting.
What lowers a rating
- Messaging people who did not askThe single largest cause, and the easiest to avoid
- Sending too oftenThree messages in a week from a shop reads as spam
- Nothing useful in itA template that says nothing gets blocked rather than ignored
- Wrong time of dayA marketing message at 11pm is reported, not read
- No easy way outPeople who cannot opt out block the number instead
You hear about it from us, before Meta acts.
The rating is checked and shown beside your number, so a slide from high to medium is something you notice in a week rather than something you learn when a broadcast stops going out.
When it moves
- On the screenBeside the number, not buried in a report
- With what changedWhat went out in the days before it moved
- Before it costs youWhile it is still a rating rather than a restriction
The tiers and the causes are WhatsApp's, and the exact thresholds are theirs to change. We show you where you stand, not a promise about what they will do.
The consent rules are what protect the number.
Broadcasts only reach people who agreed, opt-out is enforced everywhere, and sends outside sensible hours are held. Those are not compliance theatre. They are the same controls that keep a number out of trouble.
Protecting it
- Only people who agreedApplied at send, so it cannot be skipped
- Opting out holdsAcross every future send, permanently
- Sensible hoursHeld rather than delivered at 3am