One brand kit that keeps everything on brand.
Set your colours, typefaces, voice and campaign tones once. AI-generated creative starts from them automatically, so work comes out on brand without anyone having to police it.
Colours with their values, a heading and a body face, the words your voice uses and the tones your campaigns take. All of it drives every blueprint, asset and estimate.
The guide
What's in the brand kit.
Four colours with their exact values, a heading typeface and a body typeface with specimens, the words that describe your voice, and the tones your campaigns take. Edit it in one place and everything made afterwards follows.
Your brand. It drives every blueprint, asset and estimate.
The quick brown fox
Body, PoppinsThe quick brown fox jumps over the lazy dog. Pack my box with five dozen liquor jugs.
Short sentences, present tense, one claim at a time.
Evidence first, no superlatives, numbers where they exist.
AI-generated creative follows your brand kit automatically.
A brand guide built into the product.
Because the guide is part of NearSync, it drives every blueprint, asset and estimate made after it, instead of being a PDF people are meant to remember.
- Set your four brand colours with exact values
- Choose a heading typeface and a body typeface
- Describe your voice in words the AI uses when it writes
- Name the tones your campaigns can take
- Edit once and every new piece of work follows
Keep client brands beside your own.
Agencies keep a brand kit for every client in the same workspace, so work for a client is always made from that client's kit.
- Keep your brand and every client's brand in one workspace
- Make client work from that client's own kit
- Switch between brands without switching workspaces
- Pick a tone for each campaign
- Keep one current version of every brand guide
Access
Who can do what.
Everyone can see the guide, and generated work follows it automatically. Changing the colours or the voice changes every piece made afterwards, so editing your own brand is reserved for a small group.
View the brand guide and its campaign tones.
Make work that follows the guide.
Add and edit client brands.
Change your own company's brand.
Admin is the highest role and is not limited by these controls, so keep it to the small group that genuinely needs it.
One brand, start to finish
Edited in one place, followed everywhere.
Change a brand colour once and watch it flow through. New briefs pick it up, generated creative starts from it, and estimates use it too. Nobody had to send an updated PDF around.
The new colour is set in the guide itself, with its exact value, not announced in a group chat.