Content and the Calendar How individual pieces of work are tracked against a campaign, and how the calendar turns them into a schedule.

Content is the work: a post, an email, a video, a page. Each piece belongs to a campaign and moves through its own stages.

A Piece Of Content

Each carries a title, description, type, status, priority, a campaign, an assignee and co-assignees, a due date, and asset links.

Type is what kind of thing it is. Campaign class groups it within the campaign, so a campaign with three workstreams stays legible.

Asset links connect a piece to the files it uses, which is what stops the same image being re-uploaded four times under four names. See Assets.

The Content Board

Content sits on its own pipeline, separate from campaigns, with its own stages.

Name stages for the state the work is in, not the action someone takes. "Awaiting review" holds true while nobody is doing anything; "Review it" does not.

Keep it to five or six. A content board is worked daily, and columns that need horizontal scrolling stop being moved.

Co-Assignees

A piece can have one assignee and several co-assignees. The assignee is accountable; co-assignees are working on it.

Keep one accountable name. Content with three equal owners is content nobody chases.

The Calendar

The calendar is the same content, arranged by date. It answers the question a board cannot: what is actually going out, and when.

Two things it makes visible immediately:

• Clustering. Six pieces on one day and nothing for the next fortnight is a scheduling problem you can only see in a calendar.
• Gaps. Quiet weeks are as informative as busy ones, particularly around a launch.

Work the board day to day, and check the calendar weekly. The board tells you what is in progress; the calendar tells you whether the plan holds.

Approvals

Content carries an approval state, a reviewer and a round number. A second round of changes shows as a second round rather than disappearing into the same field.

See Approvals, including how someone outside the organisation reviews work.

Working A Week

1. Open the calendar and confirm what is due.
2. Check the board for anything stuck in one stage.
3. Chase by assignee, not by piece - one conversation covers several items.
4. Confirm approvals are moving; approvals are where content silently stalls.
5. Look one week ahead for anything not yet started.

Common Questions

Content with no campaign? Possible, but it rolls up to nothing and will not appear in any campaign's results. Attach it.

Can two people work one piece? Yes, through co-assignees. Keep a single assignee accountable.

Does the calendar publish anything? It schedules and shows. Publishing to a channel depends on that channel's connection.

Something is late and nobody noticed. Check due dates are actually set. An undated piece cannot be late, which is why it is the one that slips.