Site Structure manages the pages your website has and the content inside them.
It does not appear in the Web sidebar. It is reached from the surfaces that use it, which is worth knowing before you decide the feature is missing.
What a page is here
A page is a path, a title, and content made of blocks.
The path is the address. It is also the thing hardest to change later, because every link anybody has ever shared points at it.
The title is what appears in a browser tab and in search results.
Blocks are the content, edited section by section rather than as one document.
Paths are close to permanent
The most consequential decision on this page, and the one made most casually.
Short, lowercase, hyphenated, and about the content. /pricing rather than /our-pricing-plans-2026.
No dates. A path with a year in it is one that looks stale in January.
No internal vocabulary. Your product's name for something is not what a visitor searches for.
Changing a path breaks every link to it, including the ones in other people's emails, other people's articles and search results you did not know you had. Decide once.
Blocks
Content is built from sections rather than typed into a single field.
That sounds like a constraint and is mostly a mercy: it keeps every page structurally consistent, so a page written by somebody who has never touched it still looks like the rest of the site.
Fewer blocks than you think. A page that keeps going is a page nobody reaches the bottom of, and the thing you most wanted said is usually below the point where people stop.
Titles, paths and the same words
The three should agree.
A page about pricing at /pricing, titled "Pricing", with a heading that says pricing, is found by everybody. The same page at /plans-and-packages, titled "Investment Options", is found by nobody, and the reason is not mysterious.
Use the customer's word. Whatever your organisation calls it internally is almost never it.
The sitemap
The list of pages, and what search engines are told about.
Keep it honest. A sitemap listing pages that do not exist, or omitting ones that do, is worse than none, because it is what search engines trust first.
Not every page belongs in it. Thank-you pages, internal landing pages and anything you would not want a stranger to arrive at cold should be out.
Thin pages
A page with a heading and one paragraph is worse than no page: it ranks for something, brings somebody in, and disappoints them. Finish it or remove it.
Structure is a hierarchy, not a list
The thing people get wrong.
A site with forty pages all at the top level has no structure, and both visitors and search engines read that as forty unrelated pages rather than as a coherent site.
Group under a parent. Everything about your product sits under the product. Everything about your company sits under the company.
Three levels is plenty. Anything deeper is a page nobody finds without a link.
Blocks and consistency
The reason content is built from sections rather than typed freely is that it survives being edited by somebody who has never touched the site.
Use the same block for the same job across pages. Three different treatments of a feature list on three pages reads as three different sites.
Do not fight the structure. A page that needs a layout the blocks do not offer is usually a page trying to do two jobs.
What to check before publishing a page
Four things, two minutes.
Does the title say what the page is, out of context, in a search result?
Does the path still make sense if the page is edited next year?
Is there one clear action on it? A page offering four equally weighted next steps gets none of them taken.
Does anything link to it? A page nothing links to is a page nobody reaches, however good it is. This is the most commonly missed of the four.
One action per page
The most common structural fault on a business site, and it is not a design problem.
A page offering "book a demo", "start a trial", "read the guide" and "contact sales" with equal weight gets fewer of all four than a page offering one. Every additional option is a decision, and a visitor who has to decide usually decides to leave.
Pick the one action that page exists for. Everything else is a secondary link, styled as one.
Two habits
Do not delete, redirect. A removed page is a broken link for everybody who ever saved it. If a page must go, its path should take people somewhere sensible.
Review the whole list twice a year. Sites accumulate pages the way drives accumulate files: a campaign page from eighteen months ago is still live, still indexed, and still describing an offer that ended.
Titles do double duty
The page title is read by two audiences with different needs and one piece of text has to serve both.
A visitor wants to know they are in the right place.
A search engine wants to know what the page is about.
Both are served by the same thing: saying plainly what the page is, in the words somebody would use to look for it. Neither is served by a clever phrase, and the search engine is actively confused by one.
Front-load it. Titles get truncated, and what survives is the beginning.
What it will not do
It will not design your site. This manages pages and their content, not their appearance.
It will not do your SEO. It gives you clean paths, honest titles and a correct sitemap, which is the structural half. What you write is the other half and matters more.
It is not where your domain is connected. See Connecting your own domain.
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