Broadcasts Sending to many people at once, and the checks that stop it going wrong.

A broadcast sends one template to an audience. It is built in three steps and reviewed before anything leaves.

The three steps

Audience. Who receives it, drawn from your lists rather than typed in.

Template. Which approved message goes out, with its placeholders resolved per recipient.

Review. What will actually be sent, to how many people, and who is being held back.

Held contacts

The review step lists contacts who will not receive the broadcast, and this is the part worth reading rather than skipping.

People are held for real reasons: no consent recorded, an invalid number, or an opt-out. Sending anyway is not an option, and that is deliberate. A broadcast to people who have not agreed to hear from you damages the number itself, which affects every conversation your business has on the channel.

A large held count usually means the audience is drawn wider than your consent actually reaches.

After it sends

The detail view shows delivery progress and the rollup: how many sent, delivered and failed.

Failures cluster. If a broadcast fails widely, the cause is almost always the template or the number's standing, not the individual contacts, so check those before retrying.

Restraint

The channel works because people treat it as personal. A business that broadcasts weekly trains people to mute it, and a muted number cannot be used for the message that actually matters.