Plan, make and track every piece of content.
Every card shows its type, channels, campaign, files and progress. Because each piece is linked to a campaign, you can see what a campaign earned and where the team's hours went.
A green dot and the campaign title under every headline. That single link is what lets a campaign show sourced revenue and a lead count the hours behind it.
The board
What's on a content card.
Every card shows the type of piece, the channels it is going to, the campaign it belongs to, its date, its progress, its files and its owner. A separate status pill tells you when it is waiting on a decision.
Hours and results roll up to the campaign.
One piece, ready for several channels.
Everything about a piece lives on its card, from the campaign it serves to the finished files.
- Link every piece to the campaign it serves
- Choose the type: video, social, graphic or written
- Send one piece to several channels rather than copying it
- Attach the finished files to the piece
- See how far along it is, and who owns it
Spot work stuck waiting on a decision.
A card can be in the Design column and still show In review, so you can see both where the work is and what is holding it up.
- See what stage each piece is in from its column
- See whether it is in review or approved from its pill
- Spot work that has waited days for a decision
- Filter the board by type, channel or owner
- Find pieces that are not linked to any campaign
Access
Who can do what.
Everybody in marketing can create and move their own work. Approving work, and deciding the stages and content types, affects the whole team, so those controls belong to fewer people.
See the board and every piece on it.
Create your own pieces and move them along.
Approve work and assign it to people.
Define the stages and the types of content.
Admin is the highest role and can do everything above, so it is worth giving it only to the few people who really need it.
One piece, start to finish
Linked to its campaign on day one, counted in the results at the end.
The piece was linked to its campaign the moment the idea was added, so nothing was forgotten later. The hours were tracked stage by stage, the wait in review was visible, and the campaign could count both the effort and the result.
The campaign link is made right at the start, so it never gets forgotten later.