See the leads, deals and revenue behind every campaign.

Every campaign card shows the leads it brought in, the deals they became and what those deals were worth. Each column totals spend against revenue, so you always know what a campaign cost and what it earned.

CampaignsIntroduction reel$39k sourcedSee the deals
SpendOn the cardno export
LeadsCountedno tagging
DealsFrom Salesno joining
SourcedIn your currencyno maths
One database, so attribution is a read.
It ends in revenueThe campaign card shows the deals it sourced, not just the clicks

Leads, then deals, then the revenue those deals were worth, on the card itself. Every other tool in this category stops at the click, because the deals live in a different system.

The board

What's on a campaign card.

Each card shows the channels a campaign runs on, its budget and its dates, along with the leads it brought in, the deals they became and the revenue those deals were worth. Every column totals what was spent against what came back.

NearSyncMarketingCampaignsSearch, plan and askKAll hubs
View: boardCampaign trackerAmina RahalAdd campaign
Planning2
Meta awareness to demo sign-upFacebookLinkedInGoogleTikTok$1,000budget0 leads0 deals30 Jun to 29 Sep
UAE C-suite demo driveLinkedInEmail$1,000budget0 leads0 deals30 Jun to 29 Sep
spend $0sourced $0
Execution1
Marketing suite introduction reelFacebookLinkedInGoogleTikTokOrganic$1,245budget0 leads2 deals$39k sourced1 Aug to 15 Aug
spend $0sourced $39k
Review1
Thirty-day awarenessGoogleFacebookLinkedInTikTok$1,000budget0 leads0 deals30 Jun to 31 Jul
spend $0sourced $0
Live1
Autumn launchFacebookGoogleTikTokEmail$10,000budget0 leads0 deals7 Aug to 31 Aug
spend $0sourced $0

One campaign object, four lenses. Spend to sourced to return, from one database, with leads, won deals and ad spend already joined.

See the revenue each campaign actually earned.

Attribution

What you spent and what it earned, side by side.

Because your sales pipeline runs in NearSync too, the deals a campaign wins count toward it automatically. No exports, no spreadsheets to stitch together.

  • See leads, deals and revenue on every campaign card
  • See spend and revenue totalled under every stage
  • See revenue in your base currency
  • Trust the numbers even after renaming a pipeline stage
  • Skip the end-of-month export and report-building
Introduction reel$39k sourced
LeadsCounted
Deals2, from Sales
SourcedIn base currency
Per column
SpendTotalled
SourcedTotalled
JoiningAlready done
A won deal is won by stage typeso the number cannot be gamed by renaming a stage
The campaign

Everything about a campaign in one place.

The content you make and the results you measure both connect to the same campaign, so the plan, the work and the numbers stay together.

  • Run one campaign across several channels
  • Give it a budget and see what has been spent against it
  • Set a start and an end date, and see them on the card
  • Move it through stages you define yourself
  • Assign an owner from your own team
One campaign$10,000
ChannelsFour at once
DatesStart to end
OwnerA person
Your stages
Planning2
Execution1
Live1
The content points hereevery piece names the campaign it serves
Return

See how many times over a campaign has paid for itself.

The revenue from won deals against what the campaign cost, shown as a figure and a strength meter on the card. Three times or better reads as returning, one and a half to three as even, anything under that as underwater. A campaign that has not spent yet shows no score at all, rather than a zero you would have to explain.

Introduction reel
Earned$39k
Cost$1,245
Reads asReturning
No spend yet means no score
Four views

Read the same campaigns as a board, a list, a month or a timeline.

The list ranks campaigns by the revenue they earned. The calendar puts every launch and every end date on a month. The timeline draws the quarter with a line on today, so you can see how much of each budget has gone out and how much has come back. Same campaigns, nothing to rebuild between them.

One board
ListRanked by revenue
CalendarLaunches and endings
TimelineSpend and payback
The quarter, with today marked
The work

See the hours and the number of creatives behind a campaign.

Every piece of content made for a campaign counts toward it, so the list shows how many creatives it took and how many hours of work went in, right beside the budget. A campaign that is expensive in people rather than in media stops being invisible. Export whatever you are looking at when somebody wants it in a spreadsheet.

Autumn launch
Creatives14
Effort96 hrs
ExportWhat you see
Effort counted beside the money

Access

Who can do what.

Anyone can work the campaigns they own. Setting budgets and changing the stages affects the whole team, so those controls belong to fewer people.

See

See the board and what each campaign brought in.

Do

Work the campaigns you own and move them along.

Manage

Create campaigns, set budgets, assign owners.

Admin

Define the stages and who can spend.

Admin is the highest role and can do everything above, so it is worth giving it only to the few people who really need it.

One campaign, start to finish

Thirty-nine thousand in revenue, traced to one campaign.

Every piece of content was linked to the campaign, the leads went straight into Sales, two of them became won deals, and the revenue appeared on the campaign card in your base currency. Nobody exported anything or stitched a report together.

One campaign with its channels, budget, dates and owner all in one place.

Marketing guides

See Marketing on your own data.

Half an hour on your own campaigns, with the deals they sourced attached to them.